Matter is a box full of interesting stuff.
Matter is a new and unique idea in communications that brings companies and people together around real, physical stuff-things you can hold in your hands, keep in your drawer, or give to your friends.
The Matter blog describes the contents better than I can. It also describes the philosophy behind it:
The idea behind Matter is to create a new kind of communications channel around the idea of giving people stuff. … In a world that seems to be increasingly dominated by digital communications, and where the net effect of those media is to render our experiences as being somewhat remote, the idea is to balance that by providing a way for advertisers and companies to start talking to people by giving them things.
Some great examples given by them include Sony Ericsson's Music Monster, Original Source Mint shower gel and Nintendo Wii.
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