Paper Purity

Entries for an art contest at the Hirshorn Modern Art Gallery in DC.
The rule was that the artist could use only one sheet of paper. This shows
what you can do with paper, without even printing.

Cityscape

A topical execution from Vodafone around mobile internet, beautifully
executed.

Does it really matter?

In an increasingly virtual world, we're beginning to appreciate the value of real things.

Matter is a box full of interesting stuff.

Matter is a new and unique idea in communications that brings companies and people together around real, physical stuff-things you can hold in your hands, keep in your drawer, or give to your friends.

The Matter blog describes the contents better than I can. It also describes the philosophy behind it:

The idea behind Matter is to create a new kind of communications channel around the idea of giving people stuff. … In a world that seems to be increasingly dominated by digital communications, and where the net effect of those media is to render our experiences as being somewhat remote, the idea is to balance that by providing a way for advertisers and companies to start talking to people by giving them things.

Some great examples given by them include Sony Ericsson's Music Monster, Original Source Mint shower gel and Nintendo Wii.

Light Fantastic

In the past, London’s Harrods has often been outdone by the likes of Harvey Nichols and even Selfridges when it comes to headline-grabbing window displays. However, to promote the new in-store ‘Senses’ campaign, Chilean 3D lighting specialists TheANIMEX have brought a touch of electroluminescent excitement to the capital’s most premium of department stores.

There are six different displays - one for every ‘sense’ and each utilises TheANIMEX’s unique and highly efficient OSRAM LED lighting system. The technology uses two panels - one luminescent and one reflective, to produce images that appear both organic and 3-dimensional.

There is an extensive gallery at TheANIMEX’s website, detailing all of their past projects - well worth a browse over your next cup of tea and scone.


http://theanemix.com/principal.php