Retail Adrenalin

Get the adrenalin pumping during your next shopping trip through a really unique in-store experience

The Adrenalin Store allows the consumer to test run a variety of products, but more excitingly get your buzz on the flowrider, an instore experience reflecting the ever increasing board riding culture.

Check it out: www.adrenalinastore.com/

Potatoes

Created in collaboration with Aardman Animations, the Oscar winning team behind Wallace & Gromit and Chicken Run, and the digital whiz kids from glue London, the challenge was to make an interactive animation with stop-frame characters based around the importance of a McCain specially selected potato!

In our Potato Parade you can choose from 200 names, a selection of personalised placards and then write your own personalised message, which is then delivered straight to your friend's inbox. So why not send a gang of walking, talking potatoes to deliver a special message to your relations and friends with a personalised potato parade.


Here's one that was created earlier.

Mobile Ads

Pumbby pays cash to users regardless of the mobile network they subscribe to.

When users sign up for Pumbby online, they simply indicate which network they use and how many ads they are willing to receive each day, out of a maximum of 10. Pumbby then sends those ads as WAP links via SMS, and for each one that gets displayed, it credits the user's account with EUR 0.44. The resulting funds can be used to pay the user's mobile bill, deposited directly into the bank or used toward purchases of DVDs, books or tickets to movies and exhibits.

http://www.pumbby.com/index.php?plg=eng

Paper Purity

Entries for an art contest at the Hirshorn Modern Art Gallery in DC.
The rule was that the artist could use only one sheet of paper. This shows
what you can do with paper, without even printing.

Cityscape

A topical execution from Vodafone around mobile internet, beautifully
executed.

Does it really matter?

In an increasingly virtual world, we're beginning to appreciate the value of real things.

Matter is a box full of interesting stuff.

Matter is a new and unique idea in communications that brings companies and people together around real, physical stuff-things you can hold in your hands, keep in your drawer, or give to your friends.

The Matter blog describes the contents better than I can. It also describes the philosophy behind it:

The idea behind Matter is to create a new kind of communications channel around the idea of giving people stuff. … In a world that seems to be increasingly dominated by digital communications, and where the net effect of those media is to render our experiences as being somewhat remote, the idea is to balance that by providing a way for advertisers and companies to start talking to people by giving them things.

Some great examples given by them include Sony Ericsson's Music Monster, Original Source Mint shower gel and Nintendo Wii.

Light Fantastic

In the past, London’s Harrods has often been outdone by the likes of Harvey Nichols and even Selfridges when it comes to headline-grabbing window displays. However, to promote the new in-store ‘Senses’ campaign, Chilean 3D lighting specialists TheANIMEX have brought a touch of electroluminescent excitement to the capital’s most premium of department stores.

There are six different displays - one for every ‘sense’ and each utilises TheANIMEX’s unique and highly efficient OSRAM LED lighting system. The technology uses two panels - one luminescent and one reflective, to produce images that appear both organic and 3-dimensional.

There is an extensive gallery at TheANIMEX’s website, detailing all of their past projects - well worth a browse over your next cup of tea and scone.


http://theanemix.com/principal.php

The Big Art Project

Ever been out walking the streets and seen some cool graffiti or street art? Well, Channel 4 has launched a campaign called the Big Art Project encouraging happy snappers to capture any spontaneous street art and send it via MMS or email in order to create a record of art throughout the UK. For every entry submitted, a marker will be added to the map on the site.

The website http://www.bigartmob.com/ is also attempting to begin the debate around what 'public art' actually is, prior to Channel 4's new TV show launch, The Big Art Project, which will be broadcast later in 2008.

By entering you are up for the chance to win an extremely funky Ben the Illustrator print http://www.bentheillustrator.com/. Very cool if you ask me!

Win your very own Empire Film Award

With many brands taking the route down that of user generated content, Sony Ericsson and Empire magazine have come up with a great idea to support this years Empire Film Awards.

'Done in 60 Seconds' challenges aspiring directors and film makers to recreate their favourite film into a 60 second reel. Five entries will be shortlisted and Empire readers can then vote for the best one, who'll then have it screened at the awards in front of industry moguls and also live on ITV 2. A brilliant competition with an even better prize.

You can check out Empire's own attempt at The Bourne Ultimatum and find out more info at:

http://www.empireonline.com/awards2008/donein60seconds/

Sabotage Stupidity

With the ski season hotting up, Snowboard brand Burton has launched their latest campaign fueling the continuing battle on the slopes between Skiers and boarders.

'Sabotage Stupidity' certainly takes user generated content to another level. There are still 4 resorts in North America that don't allow snowboarding, so Burton have laid down the gauntlet and thrown down a cash reward of $5,000 to the person or crew who submit the best video 'poach' at each of the resorts, encouraging boarders to go where they are not allowed, and documenting it in true rebellious boarding style.

A very risky and controversial move by the brand, but very much targeting their key consumers at a time when many brands are jumping on the band wagon of less exciting user generated activities.

One might be thinking that surely this raises some legal issues, but Burton have included the 10 commandments of 'poaching' which include, 'whatever you do, don't break the law' and 'remember, ass out, knees down in the moguls'.

Check out the viral and the website here:

http://www.burton.com/poachers/Default.aspx



Keep it peaceful maaaaaan (Commandment no.5)